When used correctly, Flash can enhance the content on your website and create an experience for visitors. Think of it as the spice that infuses your site with that little extra zest. But use it too much or use it improperly, and it can ruin everything.

At Variant Studios, we practice the fine art of restraint when it comes to incorporating Flash into a website. There are times when it absolutely works well, such as when you need a great way to show off photography. And there are times when it can actually be detrimental to your website, such as when it becomes gimmicky and serves no real function.

When should Flash be used?

• When it's for video or other multimedia
• When you need to convey a visual message
• When it's used to give users a more interactive experience through widgets such as weather forecasts, calculators, RSS feeds and animations
• When it's used in banners for advertising purposes

When should Flash not be used?

• When it serves no logical purpose
• When it's obnoxious or annoying to the visitor
• When it's done in such a way that it prevents your site from loading quickly
• When it prevents your site from being found by search engines