Search engine optimization is the process of improving your website to increase your ranking within search engines like Google, Ask, Yahoo! or Bing.
Why should I "Optimize" my website?
There are two ways to drive traffic to your website:
- Pay for it, by "sponsored links" advertising
- Work for it, by optimizing your site
You can pay for advertising or "sponsored links" but it's a fact that you will receive higher quality visitors as a result of organic links. You could say that visitors who find your site as a result of a Google search, for example, are pre-qualified — they are looking for exactly what your site has to offer. This is why search engine optimization is so important.
So, how do I improve my search engine ranking?
Content is king! You may have heard this phrase floating around the Internet — and it's absolutely true. Gone are the days when you could get away with tricking search engines, web-ring linking, key word stuffing etc. Search engines work hard to provide the most relevant answers for their users, thus the formula for generating traffic is by creating genuinely informative, helpful content.
Whatever service or product you offer your visitors, your objective is to become the equivalent of the Internet authority on that topic.
In addition to improving your content, there are several key elements that your website developer should build into the foundation of your site to improve your search rankings as well. To read more about how Variant Studios helps to optimize your site, check out our SEO checklist page.
What type of content should I be creating to optimize my website?
Content, such as articles or blog-posts that include key words and key phrases drive search engine results.
Other content outlets:
- Blogging
-
Writing Articles
- Product Reviews
- How-Tos
- Photo Galleries
- Vidcasting
- Podcasting
Don't be afraid to get specific — your visitors have the entire Internet to choose from, so they are going to be very specific.
Not interested in writing? Variant Studios offers copywriting services. Contact us to learn more: copywriting@variantstudios.com
